Dallas, Indianapolis, Memphis
Varsity Brands is a portfolio of three brands – BSN Sports, Herff Jones and Varsity Spirit – whose products and programs celebrate academic and athletic achievement. With the largest “K through College” sales force in the United States, Varsity’s more than 1,200 sales professionals are dedicated to serving schools, sports teams and other organizations. Key products include BSN Sports’ athletic uniforms and equipment, Herff Jones’ yearbooks and graduation-related products, and Varsity Spirit’s cheerleading camps and competitions.
In 2014, Charlesbank acquired Varsity Brands for approximately $1.5 billion, providing liquidity to the employee owners. In 2018, we sold the company to a financial sponsor and made a significant co-investment alongside them.