Mediaocean

Year of Investment:

2021

Strategy

Tech Opportunities

Industry

Technology

Headquarters

New York, NY

Status

Active

Website

https://www.mediaocean.com

Business

Mediaocean (or the “Company”) is a leading software platform serving advertising agencies and brands with a suite of software products for ad campaign management, execution and delivery. Its platform serves as the system-of-record for ad spend and has a full suite of products for ad agencies and marketers to manage and deliver their advertising programs. Mediaocean is based in New York City and employs 1,200 people across 20 offices globally. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using software to give customers control over marketing investments and optimize business outcomes, Mediaocean powers end-to-end advertising campaigns from planning, buying and selling to analysis, invoices and payments.

Charlesbank Investment

In December 2021, Charlesbank’s Technology Opportunities Fund acquired a minority interest in Mediaocean as part of a majority recapitalization led by CVC Capital Partners. The Company has a track record of organic growth and successful M&A. Through this recapitalization, Mediaocean will be well-positioned to continue pursuing its multiple organic growth avenues and building the preeminent consolidation platform in the advertising technology industry.